Sony Ericsson joins hands with EMI Music

MUMBAI: Sony Ericsson has joined hands with EMI Music (India) to bring the exclusive song, ‘Better Man’ featuring Robbie Williams and Asha Bhosle on select Sony Ericsson Walkman phones.

In a first of its kind, these songs have not yet been released on CDs or music cassettes.

The song featuring Robbie and Asha will be preloaded in select Walkman phones of Sony Ericsson.

Sony Ericsson has also partnered with Hutch to make the other world exclusive remix of Robbie Williams and Asha Bhosale song ‘Rock DJ’ available for download exclusively for Hutch subscribers. Hutch subscribers can also download the song ‘Don’t Stop Talking’, which is the unreleased exclusive track from the album Rudebox. These songs can be downloaded as a caller tune by sending an SMS or as a song or ring tone through PlatnetHutch Wap Portal.

Sony Ericsson Mobile Communications, India general manager Sudhin Mathur said, “Sony Ericsson has created a big buzz in the music and entertainment and has associated with EMI Music and Hutch to provide its consumers world exclusive content on Sony Ericsson Walkman phones and to Hutch subscribers. Moving ahead on its continual commitment to the music lovers, a musical project of this scale will be launched exclusively on mobile for the first time in India on the Sony Ericsson range of Walkman phones. This is in line with our strategy to enhance the music platform with the launch of this World Exclusive Remix version, especially with the launch of ‘Better Man’ preloaded on Walkman Phones and ‘Rock DJ’ through our association with Hutch.”

EMI Music India general manager T Suresh added, “EMI Music India has been at the forefront of unique music collaborations bringing together the leading artists of the world. This project has been a real team effort with producer Shamir Tandon recording Ashaji’s vocal parts in Mumbai with Hans Ebert, executive director with EMI Music SEA leading the project. Instrumentalists and arrangers from China, India, Singapore and Hong Kong were involved in creating this musical marriage of the world’s most popular entertainer Robbie Williams and India’s legendary singer Asha Bhonsle. We are pleased to bring this unique recording to fans of Robbie and Asha through the Sony Ericsson Walkman phones and the Hutch platform.”

Hutchison Essar Ltd marketing and new business director Harit Nagpal said, “Hutch was the first to launch full song downloads on mobile phones as well as the Fun Cards, which has made music download simple and a lot of fun for our customers. We are excited to be associated with Sony Ericsson and EMI for bringing such exclusive content to our subscribers.”

The Sony Ericsson Walkman phones W300i, W550i, W700i, W810i and W830i will also have the following in addition to the world exclusive ‘Better Man’ Hindi remix.

BOC Editorial

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