MUMBAI: Sony Erricsson has tied up with Sony BMG to bring the latest Bollywood tracks on the mobiles.
Sony Ericcson has outlined an aggressive promotional and distribution plan for the new products with road shows and tours in all major metros, sources revealed.
A walkman zone will be specially created to display the products in retail outlets and with its three national distributors. The company is currently entering into tie-up to offer the latest Bollywood tracks through its phones.
