Sony Pictures runs Ghost Rider bus on highway

MUMBAI: Sony Pictures has unveiled the Ghost Rider bus on the Mumbai Pune highway to promote its latest release Ghost Rider, that will hit screens on 23 February 2007.
 
The action and special effects movie stars Nicholas Cage and Eva Mendes. The outdoor bus concept involves a Volvo Bus, which operates on the Mumbai – Pune route. Creatively painted, it appears as if the wheels of Ghost Rider Hellcycle Bike painted on it are the ones that are actually turning when the bus starts moving.
 
Says Sony Pictures Releasing India manager marketing Harshavardhan Gangurde, “The Spiderman train from Churchgate to Borivali and The Da Vince Code Art Frame Hoardings too created a huge buzz. This time round we felt there was a unique thematic fit between this huge Volvo Bus and the Ghost Rider Hellcycle, which is creatively presented.”