Sony unveils latest CineAlta Super 35mm professional portable digital production camera

    MUMBAI: Sony Electronics Asia Pacific unveiled the PMW-F3; its first professional handheld digital production camera with a Super 35mm imager.

    Cinematographer Santosh Sivan, who was present at the ceremony, provided a preview of the short film that he along with his team has created using the PMW-F3.

    Sony Electronics Asia Pacific head Broadcast & Content Creation Solutions, Business & Professional Products Asia Pacific (BPPA) Chris Grey said, “Sony has a long and successful track record of developing digital production technologies that give filmmakers at any level access to the highest-quality imaging tools and the new PMW-F3 is a demonstration of this. With the PMW-F3, we are really giving producers and filmmakers the best imaging tool to bring out their creativity and translate their vision onto the big screen. For Indian filmmakers, who are already making some of the most visually stunning movies in the world, this could prove to be another great tool to achieve even greater movies for audiences.”

    “The new PMW-F3 camcorder is designed for a range of digital production applications – from commercial, documentary, television to feature film production. The PMW-F3 strengthens Sony’s leadership in the digital motion picture production space and extends Sony’s existing product portfolio which includes film style cameras like the F23 and F35, and most recently with the first camcorder to integrate the HDCAM SR format, the SRW-9000PL,” he added.

    Santosh Sivan said, “Technologies have significantly changed the art of filmmaking over the years, really allowing us to tell the story with more depth and to be able to achieve the look and artistic vision which we could only once imagine. Even in a tiny form factor, I am thoroughly impressed with the ability of PMW-F3 to bring out such stunning visuals. Filmmakers often face challenges such as portability of bulky filming equipment around challenging terrain and environments in and around the cities, which restricted the kind of shooting that could happen. The flexibility and portability of this camera made shooting a breeze and overall my experience with this camera has been excellent. I am certain that all filmmakers will benefit through the innovative features offered and I believe that this camera will also provide more opportunities for young budding filmmakers.”

    The new compact camcorder comes with a suggested list price of Rs. 1,230,000     for the PMW-F3L (without lens) and Rs. 1,710,000 for the PMW-F3K (with PL Lens kit). The price includes two SxS media cards, battery pack and a charger. The PMW-F3 will be available in India in February 2011.