The network has identified many such villages where only a fraction of the total population has television sets.
A special screening of the first episode of the show will be held at many of these villages at a centrally located place or a town hall. Most of the villages have a population of less than 5000 and this is probably the first time that they will get to experience television.
Ms. Gayatri Yadav, EVP- Marketing & Communications, STAR India, said, "This is an important and relevant show for all of India and Star India is going all out to make sure that this show reaches out to all Indians even in places with limited or no TV connectivity. The show is about the people of India and its imperative it reaches every Indian"
Amongst the various villages Bhingara and Kahupatta in Maharashtra, Jhunkar in Madhya Pradesh, Khannapurwa, Lalpur Sarauta and Maaniram in UP and many more. In order to make sure that the show reaches all over the country it is not only being telecast in multple languages and channels but also be simultaneously telecast on Doordarshan – a first such of its kind initiative.
