MUMBAI: Star Movies is all set to showcase Hollywood blockbusters in Superstar League starting 11 April, every Mon-Thurs at 11 pm, right after the IPL match.
Superstar League is a two month property running on the channel in April & May and will showcase the biggest titles selected especially for its cricket fans.
Star Movies has handpicked a mix of critically acclaimed and popular Hollywood titles such as Alice in Wonderland, From Paris with Love, My Best Friend’s Wedding, Hollow Man, Spiderman 3, Tomorrow Never Dies, The Hancock and National Treasure amongst others.
STAR India GM & senior VP Saurabh Yagnik said, "Superstar League is a special initiative taken by Star Movies to contribute to the cricket fever in India. We will telecast this property right after the IPL match telecast ends, providing the viewers a post match entertainment experience."
As part of the marketing initiatives being undertaken for Superstar League, print campaign across Mumbai and Bangalore and advertisements on various websites and trade publications will be seen. Banners on cricket related websites such as Espnstar, Cricbuzz, Cricketnext are also being employed.
