Mumbai: STAR, a wholly owned subsidiary of News Corporation and Asia’s leading media and entertainment company, announced the launch of the most popular Indian television channel, STAR India PLUS on Cox Communications’ digital cable platform in Orange County and Palos Verdes, California. The launch bolsters Cox Communications’ current lineup of Indian content for viewers across Orange County which includes three other South Asian channels.

Cox Communications’ viewers in Orange County and Palos Verdes can now tune to STAR India PLUS (Orange County channel 411 and Palos Verdes channel 442), the number one General Entertainment Channel in India for eight consecutive years. STAR India PLUS will be offered individually or as a package with other South Asian networks.

As India’s number one Hindi pay-TV channel, STAR India PLUS regularly features many of the top programs in the country week in, week out. Prime time programs on STAR India PLUS include household-name soap operas such as Kyunki Saas Bhi Kabhi Bahu Thii and Bidaayi as well as some of the nation’s favorite reality and game shows including Nache Baliye and STAR Voice of India.

"We’re excited at the prospect of growing our relationship with Cox, one of the nation’s leading cable platforms, by rolling out India’s number one channel to new audiences in Orange County and Palos Verdes" said STAR senior vice president for distribution and sales and head of STAR’s North American and European offices David Wisnia. "We look forward to continuing to work with Cox to get more of our highly rated South Asian channels to their viewers across the U.S."

"Orange County and Palos Verdes have a large multicultural audience, so it’s a priority for Cox to provide a variety of international channels to the Cox customers who want them," said Cox Communications vice president of sales and marketing in Orange County and Palos Verdes Colleen Langner. "We are always working to make sure our programming matches our customers’ diverse interests."