MUMBAI: Synergy Media Entertainment will be setting up a specialized division focusing on on-ground consumer activations.

This division will assist the radio brand MY FM in stepping up its branding, marketing and advertising activities. On ground activations have gained immense popularity as an extension of radio’s ambit of activities. The new activations division will focus on creating specialized as well as ancillary on-ground activations to add value to MY FM’s offering of advertising and consumer marketing opportunities that it provides to its advertisers.

The activations division will be headquartered at the corporate office of the company in Noida with specialized teams at each of the 17 stations of the brand. The company will undertake specialized hiring for the division apart from identifying members from the existing employees to staff the new division.

94.3 MY FM COO Harrish M Bhatia said, "We have already established MY FM as a strong radio brand in our markets and looking forward we believe this specialized division for consumer activations will add to our repertoire of services offered to our clients. We have an excellent talent pool and we have already been creating on-ground activations but the new division will work in a more focused and specialized manner to add value to our offerings."