MUMBAI: Tata Elxsi, the Bangalore based IC and embedded product design company, has adopted the SonicsMX SMART Interconnect solution as the foundation for its digital media platform, the first ever such adoption by an India-based IC design company.

According to Soncis, SonicsMX is the defacto standard interconnect solution for highly integrated or performance SoCs. SonicsMX is deployed in a variety of wireless and digital consumer applications currently in high-volume production.

Tata Elxsi Silicon & Systems group general manager Amitava Nath says, “To aggressively foray into the digital media market and retain our competitive edge, we feel it is essential to leverage contemporary interconnect technology.”

Sonics Inc is a supplier of SMART Interconnect solutions that deliver high SoC design predictability and increased design efficiency. Major semiconductor and systems companies including Broadcom, Samsung, Texas Instruments and Toshiba have applied Sonics’ SMART Interconnect solutions in leading products in the wireless, digital multimedia and communications markets.