Tata Elxsi showcases range of IP enabled products at IBC


Mumbai: Tata Elxsi showcased its product engineering services and range of reference designs and IPR for set-top boxes, DVR, broadcast & streaming servers, handheld devices, multimedia entertainment products at IBC 2008, the technical conference held in Amsterdam.

The exhibits showcased latest technology and foremost business ideas in broadcasting and new media.

Mobile TV is generating enormous interest with players across the media continuum – consumer electronics manufacturers, silicon vendors, broadcasters, content providers and distributors alike – vying for market shares. The multi-standard mobile TV solution from Tata Elxsi provides a complete user experience on mobile phones and other handheld devices, and can seamlessly switch between OMA-BCAST and DVB-CBMS protocol based DVB-H networks. With this switching feature, the solution becomes ubiquitous across all DVB-H networks, both existing and upcoming. The software platform from Tata Elxsi is geared for future requirements such as DVB-SH and comes with an application suite, providing a comprehensive user experience.

Incorporating mobile TV middleware, Tata Elxsi has developed Handy DVR- a unique, mobile TV product prototype. Handy DVR is a portable mobile TV receiver plus DVR in a single form factor. Mobile TV+DVR is a multi feature, handheld USB DVR device for laptops capable of receiving, recording and relaying broadcast DVB-H digital television. Tata Elxsi Mobile TV middleware – compliant to DVBCBMS (IPDC) running on the device enables recording on the device in standalone mode along with live television viewing on a user’s laptop. Tata Elxsi’s multi- standard Mobile TV Middleware (ESG- Electronic Service Guide) has been integrated with Verimatrix VCAS for Mobile TV Content Security Solution.

The company has also integrated Discretix’s Multi-Scheme mobile TV security client, which ensures complete, standard-based service and content protection according to the OMA BCAST Smart Card and DRM profiles, and the DVB-H 18Crypt profile.

Tata Elxsi’s DTV technology and related product engineering service enables various set top boxes viz. cable, satellite, terrestrial, IP, hybrid, DVB and VoD servers, Streaming media servers, Distribution equipment, Portable / handheld / mobile DTV products, Consumer electronics and multimedia entertainment products, DTV test and measurement equipment.

Tata Elxsi’s scalable and modular IP/Hybrid STB solution provides an array of features from basic live TV to high-end PVR built-in Juke Box and services; and a modular architecture that lets a user add several innovative features, home networking, VOIP, video conferencing, online games etc.

Tata Elxsi offers high quality Product Engineering Services and Product Reference Solutions for a wide range of DTV products. These include design and development of hardware (ASIC/board), firmware, DSP software, drivers, DTV middleware, and applications. Tata Elxsi also provides industrial and mechanical enclosure design services for a wide range of consumer electronics, multimedia and DTV technology products. Traditionally into product engineering services, Tata Elxsi has extensive expertise in sustenance engineering, value engineering, testing and quality assurance services.

Tata Elxsi Limited general manager Nitin Pai said, "The IBC Conference 2008 is crafted around carefully focused theme days to provide comprehensive and concentrated insight into the most important business and technology factors influencing our industry. Tata Elxsi is a leader in embedded product design in the Media and Telecom space with a decade-long history of building innovative products for leading product manufacturers worldwide. The conference will provide us the platform to showcase our product engineering expertise and solutions designed to meet the needs of today’s generation."