MUMBAI: Direct to Home (DTH) service provider Tata Sky has signed actor Aamir Khan as its brand ambassador.

Incidentally, Shah Rukh Khan is the brand ambassador for Essel Group’s DTH service – Dish TV.

Tata Sky CEO and managing director Vikram Kaushik said, "Aamir makes a perfect fit with the Tata Sky brand values of trust, high-quality entertainment and innovation. As our brand ambassador, he will be instrumental in communicating the benefits of Tata Sky to consumers across the country. It is our privilege to be associated with an actor of the highest caliber and excellent standing in the entertainment industry."

Khan will feature across all Tata Sky brand and product communication including advertisements on TV, print, outdoor, radio and other mediums.

Khan said, "I am delighted to be associated with Tata Sky. Since its launch, Tata Sky has redefined television viewing in India and I am proud to be associated with a brand that epitomizes continued innovation and excellence in home entertainment."

Alluding to the popular Tata Sky tag line – Isko laga dala, toh life jingalala, he added, "I’m excited to play my part in making life jingalala for the Indian consumer."

Tata Sky crossed the two million connections mark in a period of 20 months only, thus retaining its position as the fastest growing direct-to-home service provider across the globe.

Tata Sky will also be launching its high-end personal video recorder (PVR) later this year.