Through the terms of the agreement, TinselVision has obtained non – exclusive license to distribute, via its online service, about 100 premium Shemaroo movies including recent releases – Naya Daur, Dhamaal and the award winning Manorama Six Feet Under.
TinselVision chairman and CEO Chase Weir said, “TinselVision’s content distribution partnership with Shemaroo Entertainment adds to our excitement as we count down to the public launch of our beta online video-on-demand service. We look forward to a long and rewarding relationship as we extend their presence and practice in our target markets.”
The partnership with Shemaroo, which will later expand beyond the initial 100 film deal, was negotiated by TinselVision vice president of content Saad Shervani and Shemaroo Entertainment director Jai Maroo.
Maroo added, “Innovation being an ongoing process at Shemaroo Entertainment, we are always working to create and bring the best experience to consumers across the globe through different formats. New technologies like Internet, IPTV,
The deal with Shemaroo marks TinselVision’s five major deal to bring content from India’s top movie producers and music houses entertainment to the Web, following its tie-ups with B4U, Yash Raj Films, Zee TV, Zoom and Star India.
“We are rapidly closing the circle on our 360 degree content strategy. Our subscribers now have more than just the best
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