MUMBAI: Toyota Kirloskar Motor has appointed two-time Oscar award winner and musical genius – A R Rahman as its official brand ambassador for the Toyota Etios.

The Etios will be launched in December this year, and Rahman as the brand ambassador will endorse the products through various marketing campaigns of the company.

TKM managing director Hiroshi Nakagawa said, "We are extremely happy to sign on Mr. Rahman as the brand ambassador for the Etios. There is a very strong connect between the product and its brand ambassador, with both being, ‘Global’, ‘Innovative’, ‘Reliable’, and a ‘Class-above Quality’.

TKM deputy managing director-marketing Sandeep Singh said, "Mr. A.R.Rahman is the pride of the nation and we are delighted to have him as our brand ambassador. In an effort to establish an instant connect between the Etios values and the Indian masses; A.R.Rahman was the perfect fit to synergize with the brand. The Etios is very important and close to us at Toyota, therefore it is but pertinent that its brand ambassador symbolizes what the product stands for. Staying in line with our ongoing marketing campaign, this association with Rahman will open up a whole new world of higher quality. We are confident that with his musical talents and popularity transcending boundaries and languages, the Toyota brand in India will only get stronger and far-reaching with Rahman in our multi-media campaigns."

Rahman added, "I believe real quality is created when skill meets dedication, when insight meets inspiration, when passion meets perfection. This is why I am happy to be associated with Toyota. The same values drive Toyota in whatever they do. Together, we aim to delight India!"