PRESS RELEASE

• Garners an astounding 155.8 Million Dollars collection for a 6 day run for the film in US
  
• Sets an all time record in the history of Hollywood films by breaking the SPIDER-MAN record of 151.6 Million Dollars in its launch week in 2002.
  
• Also sets records for the highest box office opener ever for a Tuesday & Wednesday with 27.5 million dollars & 29.1 million dollars respectively.
  
• Transformers releases all over India on 17th August 2007 in English, Hindi, Tamil & Telugu   

Mumbai, 2007: Transformers, A big budget film based on the Transofrmer series  has emerged as the highest grosser reaping 155.8 Million Dollars for its initial 6 day run in US. The Film, which released in 4011 screens all over US became the first english film to gross the highest revenue in its 1st week run ever in US, it even surpassed the previously held record of 151.6 Million Dollars by SpiderMan in its launch week in 2002.Co-Produced by Paramount Pictures & Dream works, Transformers has also set a precedent by acquiring the highest box office collection for an English film release in US for a Tuesday & Wednesday with 27.5 million dollars & 29.1 million dollars respectively.

Transformers, which released in US on Tuesday, July 3, had all shows running packed houses with an impressive weekend opening with July 4th being the US Independence Day, this was complemented by a stunning second international weekend. The three-day (July 6-8) weekend saw the behemoth add 70.9million dollars.

The second international weekend for TRANSFORMERS saw it breaking more records for Director Michael Bay and Paramount. A $ 46.7m weekend welcomed 19 new European territory launches while enjoying excellent holds in the Asia Pacific markets that opened it June 28.

In Asia, A phenomenal second weekend in Korea headed the film’s weekend business dropping off a mere 10% week-on-week for a $11.8m weekend and a $29.3m total gross in the territory after 11 days. The film dominated the Korean market with a 74% market share at the weekend and has already sold over four million tickets, the second fastest film in history to achieve the landmark.

Russia’s $ 7.1m launch set an all-time record for Michael Bay and was Paramount’s second biggest opening of all time, to head the weekend for new launch territories. Spain followed with a $ 4.6m weekend. TRANSFORMERS is already fast approaching the $100m mark in international box office, currently standing on $96.7m. Worldwide the film has already surpassed the $250m mark, with a total gross of $252.5m.

Transformers which stars Shia LaBeouf, Tyrese Gibson, Josh Duhamel, Anthony Anderson, Megan Fox & Rachael Taylor is directed by Michael Bay releases in India on   17th August 2007 in English, Hindi, Tamil & Telugu.   

“TRANSFORMERS’ is all poised for a worldwide release with many numerous international territories yet to open, including many major markets. Amongst those still to come are: Mexico, Brazil and South Africa (July 20); France and Belgium (July 25); the United Kingdom (July 27); Germany (August 2); and Japan (August 4).