Mumbai: UFO Moviez India has appointed NDTV Media as the sole and exclusive sales partner for their digital cinema advertising business.

UFO Moviez has more than 1200 digital screen installations across India.

As a part of this arrangement, NDTV Media will be responsible for selling the advertising at the cinema theatres for which UFO Moviez has the advertising rights.

This would include the selling of airtime on the cinema screens as well as on ground activation at these cinema halls, which will include seat branding, ticket branding, putting up standees and stalls and other ground activation for advertisers.

NDTV Media COO Niraj Dutt said, "We are extremely pleased to partner with UFO Moviez India on this pioneering initiative. Digital cinema is a powerful innovation in the space of cinema advertising and brings with it a host of benefits including flexibility, reach and transparency. With a satellite based delivery mechanism, digital cinema offers the opportunity to advertisers to reach cinema halls across the country in multiple languages with just one Digi-Beta. For the first time, this format allows for theatre-wise and spot-wise monitoring of the client’s activity."

UFO Moviez India CEO – India operations Rajesh Mishra added, "Earlier the single screens were largely unable to monetize the advertising opportunities in their cinemas owing to the fragmented nature of the market. Now that we have reached 1200 screens across India, we can begin to tap the advertising opportunities that are possible with our network of cinemas. Their handling of the ad sales activity will allow us to focus on our core business of digital cinema operations."