MUMBAI: United Film Organizers (UFO Moviez), has tied up with Sajid Nadiadwala for his upcoming film Jaan-E-Mann.

The tie in, celebrated 400 UFO installations in the country with a screening of an exclusive curtain raiser of Shirish Kunder’s debut movie Jaan-E-Mann at Cinemax, Versova. The film is slated to release next month.

Jaan-E-Mann will be released over 1000 screens, including UFO’s chain of digital cinemas. This will not only enable Jaan-E-Mann in gaining a larger audience but also recovering revenues in the maximum revenue generating weeks.

UFO Moviez vice chairman and director Raaja Kanwar said, “Our association with Jaan-E-Mann is a joint promotional and brand building exercise wherein we both benefit from each others platform. UFO and Jaan-E-Mann will cross promote each other in all their media opportunities. Jaan-E-Mann will carry the branding of UFO on all their print and optical media, UFO will extensively promote Jaan-E-Mann in its 400 strong theatre chain and create the hype and awareness deserved by Jaan-E-Mann. As per UFO’s roll out plan we are to reach 500 theatres by Diwali and Jaan-e-mann’s release at this time provided a wonderful opportunity to have an alliance to celebrate this key milestone. In the future also we will have similar tie ups to celebrate our future momentous occasions.”

Nadiawala added, “We at NGE have been progressive in thought and technique. Supporting a technology which is fast changing the face of the cinema viewing patterns by maintaining quality, expanding the viewership and collections and reducing costs is something I feel every producer will support. UFO is an extremely cost effective solution for distributors which is only Rs 200 per show cost. I have personally seen the results that UFO offers to the audience, distributor, exhibitor and producer. Most importantly UFO takes away the possibility of piracy.”

The cost saving benefit, curb on piracy, wide release of the films, durability of media, promoters of regional specific films, lower break-even point are the significant standouts of digital cinema.

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