MUMBAI: UFO Moviez CEO corporate Aditya Shastri has joined Anupam Mittal’s new film production entity People Pictures as CEO.

In his role, Shastri will be spearheading the company’s film production activities. Mittal announced his production plans earlier this month. The company has already brought on board UFO Moviez marketing head Venessa Roy as head of marketing and MTV marketing manager Pooja Desai as project manager on film production. A few more appointments will be made soon.

People Pictures will be focusing only on producing and marketing of movies. Distribution is not an area that is on the agenda as of now. The company will be pumping in $1 – 1.5 million in the first 18 months into four – six films.

People Group chairman and managing director Anupam Mittal said, “People Pictures is going to one of the major thrust areas for us in the future, and I am happy to welcome Aditya into its fold. Our vision for People Pictures is to turn it into one of the leading creative houses in the Indian film industry. With Aditya’s vast experience in filmed entertainment business, I am sure he will be a key asset to the company. I look forward to working with him.”

Shastri added, “People Group is a company, which has been known as one of the most innovative and futuristic companies in India. The company has revolutionised the new media space in the country and is now looking at revolutionising the filmed entertainment space as well. As CEO of People Pictures, I look forward to maneuvering the company towards becoming a creative power house that will produce films and be actively and creatively involved from the inception stage to finally seeing it on the big screen. Considering we are in the business of entertaining people, engaging audiences through good quality cinema is our primary objective.”

Shastri has earlier also been associated with companies like UTV Motion Pictures as chief operating officer and with Twentieth Century Fox India as managing director.

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