MUMBAI: The US-India Business Council (USIBC) and the Motion Picture Association of America (MPAA) will be leading a high-level Executive Mission to the 11th Anniversary FICCI FRAMES Conference in Mumbai.

The delegation will include senior executives from top media and entertainment companies. MPAA chairman Dan Glickman and Motion Picture Association International president Mike Ellis will serve as chairs alongside Intel Corporation’s Jeffrey Lawrence.

“The FRAMES Conference provides a unique opportunity to further strengthen the growing ties between the American and Indian media and entertainment sectors. In spite of the global economic downturn, this past year has been marked by outstanding new achievements in media and entertainment. The growing convergence between our two industries is one of the great success stories of the new U.S.-India partnership,” said USIBC director of policy advocacy Michael DiPaula-Coyle.

The Executive Mission will participate in the FRAMES Conference in Mumbai and will then travel to New Delhi. In both cities, the delegation will meet with industry and government leaders to identify and address shared challenges and to create new and meaningful opportunities for both countries.

“Perhaps the greatest challenge that the media and entertainment industry in India faces is intellectual property theft. Because content protection is paramount to developing a business environment that encourages international collaboration and promotes creativity, both U.S. and Indian industries must work together to overcome this challenge,” added Motion Picture Association – India – managing director Rajiv P. Dalal.

The Motion Picture Association of America (MPAA) and its international counterpart, the Motion Picture Association (MPA) serve as the voice and advocate of the American motion picture, home video and television industries, domestically through the MPAA and internationally through the MPA.