MUMBAI: UTV Action is looking at associating with almost all Hollywood action titles that release in India.
The channel has partnered action movies like The Karate Kid, A-Team and Knight & Day for promotions in India.
Along with the release of Karate Kid, UTV Action will run a contest on wherein the winner will be given a membership package by Gold’s Gym. For all the kids there will be exclusive co-branded labels and timetables at the cinemas across PVR Cinemas in India.
UTV Action channel head Sameer Ganapathy said,“This initiative is a part of UTV Action’s endeavor to take the best of Action movies releasing in India to its viewers. In the past, UTV Action has done similar tie-ups with Sony Pictures’ Legion and Warner Brothers’ Clash of the Titans. Such initiatives help us reaching closer to our goal of establishing the channel as the ultimate destination of action. We hope that our patrons appreciate and enjoy viewing these wonderful action cinemas at their nearest theaters.”