MUMBAI: Youth channel UTV Bindass has appointed Kunal Mukherjee as the head of marketing.

UTV Bindass business head Nikhil Gandhi said, "We are delighted to announce that Kunal Mukherjee will take on the role of marketing head for brand Bindass, in addition to his current portfolio of marketing head – the UTV World Movies, UTV Movies and UTV Action. Kunal brings with him tremendous passion, energy and substantial experience will take brand Bindass to a whole new level! I wish him all the success."

Mukherjee, in his new role would be overseeing all activities for the brand with a focus on marketing, including – TV, Events, Web, PR and Mobile and On Air Promotion. Mukherjee has an experience of six years in marketing and was earlier with Zoom.