UTV Indiagames launched the game across quad platform- DTH, Mobile, IVR, and Web! For gamers to enjoy this enthralling game on their television screens, the company associated with DTH service – Airtel digital TV, to launch the official game. The first ever Quad Play movie based game that would be exclusively available for over 4.7 million Airtel digital TV customers.
Playing as TMK himself, the gamers have to rob a series of banks, museums and a train filled with tons of gold, tactfully avoiding the patrolling guards and various high-tech security devices.
UTV Indiagames COO Samir Bangara said, "Tees Maar Khan is undoubtedly the most eagerly awaited films of the year which will appeal to the masses at large. Adopting the same strategy, we are ensuring an all time access to the movie through a very engaging game. For the 1st time ever a movie based game is witnessing launch across a quad gaming platform simultaneously and we are pleased to associate with airtel digital TV who will take the game experience to a whole new level. With creativity, interactivity and a story oriented game play on all four platforms, we are sure the game will be a blockbuster in itself"
DTH Services – Bharti airtel chief marketing officer Sugato Banerji said, "At airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavours. Airtel digital TV has been the pioneer in bringing innovative solutions that bring about a convergence of various platforms, be it our mobile recording feature and now a Quad Play with Tees Maar Khan. Gaming resonates across all age groups, a large part of them being kids and young adults. Both these segments are emerging as key influencers in the DTH category and we believe associations like these will further our promise of enriching the lives of customers."