MUMBAI: UTV Motion Pictures is all set to launch its third motion picture brand Spot Boy Motion Pictures and has appointed SAB TV business head Vikas Bahl as executive vice president for the same. The company already has the UTV Classiscs brand, under which it produces small films, one of them being Vishal Bhardawaj’s Blue Umbrella.

The new brand – Spot Boy Motion Pictures – will take over some of UTV Motion Pictures’ existing projects but will largely develop fresh content.

UTV CEO Ronnie Screwvala says, “Our business has grown many fold and we have numerous projects underway. Also, we are entering new markets and going international in the coming months, which made this the appropriate time for us to launch Spot Boy Motion Pictures. This is a typical business expansion plan followed by most international production companies and provides the company with bandwidth and thinking flexibility. It also helps bring diverse projects within the same studio through different brands.”

“Vikas brings with him experience from across entertainment and the brand building space. His out of the box approach to business and creative abilities will be help take UTV Motion Pictures to new heights,” adds Screwvala.

“India is not just a software engineers hub but the home of many great creative minds. We hope to provide these creative minds a world platform,” he says.