MUMBAI: UTV Motion Pictures has partnered with Astroyogi.com for Ashutosh Gowariker’s upcoming film What’s Your Raashee. The movie is slated to release on 25 September.

This partnership represents Astroyogi’s foray into film promotions via its portal, and its mobile shortcode 57677, where Astroyogi is running contests for the film. The Astroyogi – UTV partnership represents the synergy between the theme of the movie and services provided by Astroyogi.com.

The Priyanka Chopra – Harman Baweja starrer is an adaptation of a US based Gujarati writer Madhu Rye’s novel Kimball Ravenswood. In this film Chopra plays 12 different characters that represent the 12 zodiacs. Astroyogi is promoting the film across online and SMS platforms.

Astroyogi.com CEO Meena Kapoor said, "At Astroyogi, it has been our endeavor to enhance information exchange across technology platforms. Mobile VAS, SMS and online technologies today have a greater reach than mainstream media and we are happy to merge these technologies to promote What’s Your Raashee?"

UTV Motion Pictures vice president marketing Shikha Kapur added, "Bollywood and Astrology are two key motivators and entertainers for the Indian audience and we are happy to have brought together the two with this partnership with Astroyogi.com."