UTV steps up to combat Jodhaa Akbar piracy


MUMBAI: UTV Motion Pictures is all set to release its epic romance Jodhaa Akbar on 15 February. The motion picture company plans to release the movie across 26 countries.

Jodhaa Akbar being UTV Motion Pictures’ biggest release for the year, the company is leaving no stones unturned to ensure that the movie is not pirated.

Steps have been taken to combat piracy of the film in North America and globally. As a part of the process to take preemptive measures, in the last few weeks, US based film exhibitors have collectively identified 500 top retail stores stocking piracy. All these retailers have been sent legal warning letters to each of them through registered mail.

The movie will be released across 26 countries in the USA, Europe, Asia and Middle East. Apart from Hindi, the film will also be dubbed in Telegu and Tamil; and subtitled in English, Arabic and Dutch.

In India, the film is set to release in more than 1200 screens of which 500 will be through digital cinemas and 825 through physical prints. In the US, the film will be released on close to 122 prints, the highest ever for an Indian film. In Canada, for the first time, a Hindi film is being released simultaneously in six provinces namely – British Columbia, Ontario, Quebec, Manitoba, Nova Scotia, Alberta.

Additionally the film is being released in Bal Boa Theatre, San Francisco and Culver Plaza Theatre, Los Angeles – two well known art-house theatres for mainstream audiences, first for a mainstream Indian film. On 14 February, special Citibank screenings will be held in New York, Chicago, Houston, San Francisco.

“Jodhaa Abkar is one of the most anticipated movies of the decade and in keeping with the unprecedented anticipation amongst audiences, our distribution strategy will ensure that the film can be viewed by the maximum possible audience in the very week of its release,” says UTV Motion Pictures Plc director Siddharth Roy Kapur.

The movie is directed by Ashutosh Gowariker and stars Hrithik Roshan and Aishwarya Rai Bachchan.

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