Mumbai: UTV will be launching its World Movie titles on home video from May this year.
The company recently launched its World Movies television channel.
World Movies has a library of over 500 titles including blockbuster hits and award winners across film festivals across the world including the Oscars. Almost 50 per cent of these titles are available for DVD sell through.
UTV Motion Pictures has a wide and varied catalogue of titles whose telecast rights have been acquired directly from the sole distributors of these films.
The UTV Home Video division distributes their own movies – Bollywood as well as Hollywood content.
Speaking on the concept of home video in India and availability of World Movies on home video, UTV Entertainment Television CEO Shantonu Aditya said, "As a strong company philosophy, we have always believed in retaining our intellectual property rights as this makes us valued content custodians. We are very positive on the tremendous scope and growth prospects of this business and we know that this business model would drive our revenues significantly. We are going to provide value for money to Indian viewers as they get to see original versions of some of the most entertaining and recent box office hits from around the world."
With several players in the markets fighting for larger mind share of audiences, home video is at a very significant stage in India with immense scope of penetration. Products are being offered at much lower costs to beat competition and exploitation is rampant after each theatrical release. The hardware costs of the DVDs is also getting lower thereby making it a very exciting time for UTV’s World Movies to make an appearance on home video.
