UTV’s Ignition Entertainment taps Khanbeigi as marketing manager


Mumbai: UTV Software Communications’ videogame developing and publishing company Ignition Entertainment has added two executives to its US team. Melody Khanbeigi has been appointed as product marketing manager, whereas Susan Hale has been roped in as executive director of public relations.

Khanbeigi’s background includes roles at THQ, Disney, and Experian. Hale comes to Ignition with more than 25 years of public relations expertise with posts at Disney, Universal and Tokyopop.

Last year, Ignition completed an investment acquisition deal with UTV Software Communications. In June 2007, the company announced that Ajay Chadha, one of the co-founders of the company, would join the US office as its new president.

Ignition Entertainment currently offers products across major gaming consoles and handheld platforms including Nintendo DS, Wii, PSP, PlayStation2, and Xbox 360. In addition, Ignition has products in development for all major next generation platforms and Windows PC.