UTV’s Ignition expands product portfolio


    MUMBAI: UTV’s videogames publisher and developer company Ignition Entertainment Ltd has acquired several license and products in a commitment to broaden its product portfolio with compelling interactive entertainment for consumers worldwide.

    Ignition Entertainment recently closed deals for the European rights to develop and publish games based on the beloved children’s licenses George of the Jungle and Crayola. The company signed publishing deals with Playlogic and Marvelous Entertainment to bring key properties to North America including Obscure: The Aftermath and classic games from the Bubble Bobble and New Zealand Story brands.

    In addition, Ignition continues to bring original content, like Mercury Meltdown brand, to North American audiences with the announcement of its new project, Teenage Zombies: Invasion of the Alien Brain Thingys. Ignition Entertainment has offices in London, England; Tokyo, Japan and Los Angeles, California.

    “We have been busy knocking on doors, meeting new partners, acquiring new properties and building our internal development — and you are now just starting to see the results of those efforts — but this is just the beginning. Not only are we partnering with some of the world’s best companies on key licenses and products, we are also building a strong and focused next-generation development group — people will be seeing quite a lot of Ignition in 2008 and beyond,” said Ignition USA president and Ignition Entertainment co-founder Ajay Chadha.

    Known best in the United States for its breakout hit and critically acclaimed puzzle game, Mercury Meltdown for the Wii home videogame system, PSP (PlayStationPortable) system and the PlayStation2 computer entertainment system, Ignition Entertainment has been building its US presence since 2004. In April of this year, Ignition Entertainment completed an investment acquisition deal with UTV Software Communications Ltd.