MUMBAI: After a year long association with Inox, the company’s vice president programming and distribution Saurabh Varma put in his papers last week. Varma will now join Reliance Entertainment by mid-November as chief marketing officer (CMO).
Varma will head the soon-to-be-formed umbrella marketing division of Reliance Entertainment. This division will handle the 360 degree marketing and promotional activities of Reliance’s movies, from its scripting to completion stage.
Thus the linear reporting structure formed at Reliance Entertainment, which until now had a particular department’s marketing head reporting directly to its chief executive officer, may now be restructured to some extent.