MUMBAI: After a year long association with Inox, the company’s vice president programming and distribution Saurabh Varma put in his papers last week. Varma will now join Reliance Entertainment by mid-November as chief marketing officer (CMO).

Varma will head the soon-to-be-formed umbrella marketing division of Reliance Entertainment. This division will handle the 360 degree marketing and promotional activities of Reliance’s movies, from its scripting to completion stage.