Vh1 Head Ferzad Palia said, “The Grammy Awards, music’s biggest night has finally found its real home in India. We at Vh1 India are delighted to bring to our viewers this annual spectacle where careers are made, music holds centre stage & the world watches as the biggest names in the world of music vie for top honors. With exciting programming around the event, contests to watch the show LIVE in LA & a massive marketing campaign, we’re dedicating the first 60 days of 2011 to the Grammy Awards. We’re committed to making this the most watched telecast of the show ever, in India.”