Vikram Phadnis designs avatars for Zapak


    MUMBAI: Zapak Digital Entertainment Ltd celebrated its annual party by showcasing the Zapak Girls Gaming Avatar Collection designed by Vikram Phadnis.

    This is the first time that a Bollywood fashion designer has come on board with a gaming company to design looks for characters, which will be used in their games. The looks, fashioned for Zapak, has ladies with sporty clothes, wacky hairstyles, hats, sword and armors, long boots etc.

    Popular models and Bollywood actresses, Katrina Kaif and Malaika Arora Khan, scorched the stage as they walked the ramp displaying the look for their avatar. Incidentally, actor Salman Khan is the brand ambassador for the portal.

    Speaking on the occasion, Zapak Digital Entertainment Ltd COO Rohit Sharma said, “Since its launch, Zapak has been innovating. We revealed the Gaming Avatar collection – the first of its kind in the gaming industry globally – put together by the renowned fashion designer, Vikram Phadnis. This is an annual party for Zapak, so you can look forward to something and exciting from us, year on year.”

    Commenting on the occasion of Zapak’s annual party, fashion designer, Phadnis added, “My association with Zapak has given me the opportunity to explore my creative best to put together a collection, which unveils our alternate identity. It’s my privilege and delight to watch my collection come alive on this special occasion of Zapak’s Annual Party.”

    Vikram Phadnis’ fashion show with Katrina and Malaika for Zapak