MUMBAI: Warner Bros. Consumer Products (WBCP) has appointed two agents in India – En theos Consulting and Dream Theatre as licensing agents for its franchise properties.
En theos Consulting, headed by Nagarajan Subramanian, will represent WBCP in the hardline, softline and publishing categories, whereas Dream Theatre, headed by Jiggy George, will establish the licensing business for WBCP’s portfolio of brands in the areas of food and beverages, personal care and promotional licensing.
The global brands represented as part of the agreements include Superman, Batman, Justice League, Looney Tunes, Tom and Jerry, Scooby Doo and Harry Potter amongst others. As a result, consumers in India will soon have access to a range of products for kids of all ages.
"We are pleased to partner with both En theos Consulting and Dream Theatre in the important India market. Both of these organizations represent a host of experience in their respective fields. We look forward to working with their talented teams to bring our world renowned brands closer to the lives of local fans and consumers," said WBCP managing director Greater China, Southeast Asia and India Bianca Lee.
"With the appointment of En theos and Dream Theatre, we look forward to the very popular Warner Bros. brands ranging from the classic Looney Tunes to the contemporary iconic brands like Batman being brought closer to the Indian consumer," said Warner Bros. India country manager Blaise Fernandes.
"The characters from the Warner Bros.’ stable have strong likability across age groups in India for their distinct, irreverent, real-life personalities. Potential licensees, retailers and end-consumers will find that the charm of the characters can easily translate into distinct and fun products that become must haves for kids. We are privileged to work closely with Warner Bros. Consumer Products in making this a reality," says Subramanian.
"We are extremely excited to team with Warner Bros. Consumer Products and their stable of iconic properties. We look forward to leveraging these characters to drive consumer promotions in India and launch exclusive products in personal care and food and beverages," said George, who was earlier Cartoon Network Enterprises South Asia executive director and the head of Turner International India’s movie venture.