MUMBAI: Warner Bros. Pictures’ Sex and the City 2 has tied up with multiple brands like Mercedes-Benz, Moёt & Chandon & Sony Music for promotions.
Sex and the City 2 has tied up with the new Mercedes-Benz E-Class Cabriolet by creating a co-branded TVC that proclaimed – “Stylish enough for Carrie, luxurious enough for Charlotte, smart enough for Miranda and fast enough for Samantha.”
This TVC, specially created, was aired on Star Movies, HBO, Star World & Zee Café. Mercedes also did special pre-release screenings for their customer base – who own an E Class car or have booked one. Mercedes-Benz India managing director & CEO Dr. Wilfried Aulbur says, “Sex And The City is a good brand fit for us since the movie has the right combination of sophistication, excitement and exclusivity – values that are also associated with the Fascination of the Mercedes-Benz brand. It showcases the best of Mercedes cars ranging from our new environment – friendly S400, Hybrid, ruggedly sophisticated G-Class and ultra luxury Maybach line in their natural elements.”
Moёt & Chandon activated an on-ground promotion in leading lounges & bars across India where the winner walked along with the glitterati of Mumbai and Delhi at the red carpet premiere.
Sony Music released the OST of Sex and the City 2 and supported the film with a print campaign in magazines and also with a television push.
“Sex and the City 2 is a perfect promotional vehicle for brands like Mercedes, HP and Moёt & Chandon as they share the similar target audience. It’s a perfect synergy between the brands in the film,” says Warner Bros. Pictures marketing director George John.