YRF-Disney tie up with HomeShop18 for Roadside Romeo merchandise


Mumbai: Homeshop18 will launch the merchandise for Yash Raj Films and Walt Disney’s Roadside Romeo.

The movie marks the debut of Jugal Hansraj as a director. Saif Ali Khan, Kareena Kapoor and Jaaved Jaafrey have lent their voices to the lead characters of the movie as Romeo, Laila and Anna respectively. With this tie up, the third after Drona and Love Story 2050, Homeshop18 is emerging as a key virtual retail player in the movie merchandising business. HomeShop18 will aggressively promote the merchandise through a special promo that will run throughout the day on the channel.

HomeShop18 will be offering a range of products including a special bed sheet with dazzling images from the movie, branded Water bottles, tiffin boxes, CD cases, pencil boxes, mugs and notebooks, all specially designed by Walt Disney for Roadside Romeo. Double and single bed linen which have digital prints from the movie are priced at Rs 1099/- and Rs 649/- respectively. Other products include water bottle and tiffin combo with the lead character Romeo on them. The combo is available at Rs 318. Similarly other products like mugs, pencil box, CD cases etc are all priced below Rs 500. And all these prices come with free home delivery for the customers in 1700+ cities. All the products come with additional benefit of cash on delivery.

HomeShop18 CEO Sundeep Malhotra said, "Roadside Romeo is a very special movie, and it comes from the very best movie banners, Yashraj Films & Walt Disney, and the merchandise for Roadside Romeo is truly magnificent. We are very happy to take this exciting product line up to our customers across the country. This is one more way for us to celebrate the festive season with our customers."