MUMBAI: Zapak Digital Entertainment has appointed Sanjay Vasudeva as the head of national ad sales.

Vasudeva, who was previously AVP – digital sales at Times Internet, will overlook the revenue generation process at Zapak and will be responsible for generating profits.

Zapak Digital Entertainment COO Arun Mehra said, "With his extensive experience in digital sales segment, Vasudeva will now lead the team to deliver profitable revenue growth at national level. He is energetic, and has motivated large teams in the past towards excellence."

Vasudeva added, "I am delighted to take on the role of national sales head for Zapak. Gaming is an exciting new segment in the digital space, which is yet to be tapped to its potential. Zapak’s positioning, market leadership and enthusiasm makes it a very exciting place for me to be in."