Zapak Budget 2.0 microsite to educate youth


    MUMBAI: Zapak has some serious plans for the upcoming budget. It will launch Zapak Budget 2.0 – a microsite – in association with Reliance Capital, which will have various features. There will be an analysis of budget across categories by corporate honchos and celebrities, along with video bytes on people’s budget expectations, across various categories. The visitors to Zapak Budget 2.0 will also be able to upload content on various categories. Daily winners will be announced for the best entries.


    Simple indicators on the micro site such as What’s Hot & What’s Not, What’s expensive & what’s cheaper and Policy Changes that will impact the common man will make sure that the visitors get the information useful to them. Visitors will also be able to calculate the tax payable and even chat with a financial specialist to put their anxieties to rest and solve their queries.


    A special game called Game for Money would be featured on this site, to help visitors de-stress. In this game, the player can invest his money in various options. Once done, he moves ahead with the intent of earning more money by rolling a dice. The player moves across the blocks, depending on the number which appears on the dice, each of which has a different message – e.g.- ‘Cash Theft of 10,000’, after which the player’s total worth and value of insurance is scored. The goal is to increase the player’s net worth. And like real life, it’s Game Over when the player goes bankrupt.


    Zapak Digital Entertaintment Limited chief operating officer Rohit Sharma said, “We have large youth TG on our site and now-a-days youngsters have started becoming financially independent from an early age so the budget becomes an important phenomenon for them too. The basic idea behind launching ‘Zapak Budget 2.0’ was to make the youth aware of how the budget impacts them, which is sure to be relevant to them. The upcoming Budget, with Web 2.0, will be a vital feature of the same, with blogs, forums & live updates.”


    Says Girish Shah, Head Branding, Reliance Anil Dhirubhai Ambani Group, “India‘s youth of today is tomorrow’s young investor and a potential customer for Reliance Capital. He / She is looking at a deeper understanding of investment opportunities, implications of tax on the same and a desire to improve his financial health. The budget and its implications are central to his understanding and hence presenting the budget in a friendly format that he can relate to, with interactive blogs and games, forums and live updates in association with a youth centric site such as Zapak, is an appropriate platform to target them. Introducing financial instruments to young audience helps them evaluate risk and opportunities when it comes to financial decision making in life, which we want to achieve from this initiative.