MUMBAI: Zapak has launched the Zapak Super Gamer in association with Parle-G as a presenting sponsor and HP (Hewlett Packard) as a co-sponsor.

The Zapak Super Gamer contest is based on five games of Zapak.com namely – Prince of Mysore, Ching Gum from China, Bhoot Attack, Ein-Testine Pet Ka Sawaal and Santu Bantu.

The gamer has to log on to supergamer.zapak.com, play the games there and create high scores. There will be weekly winners and 100 Super Gamers, but only one ‘Mega Super Gamer,’ who will be rewarded with an exclusive game and a website featuring him/her. The 100 ‘Super Gamers’ get a chance to win gaming certificates and kits. The five weekly prizes consist of digital music players, cell phones, cricket kits, Hi-Fi Music System and remote Controlled Planes. The contest will run for duration of two months.

Zapak Digital Entertainment Limited COO Rohit Sharma said, “Kids are an important target audience and brands are orienting themselves towards them in an effort to catch them young. Realizing the potential of this TG, Zapak has also been taking specific initiatives to target them. We had tied up with McDonald’s Happy Meal, where we are giving games to kids for free. Now we have created the Zapak Super Gamer, one of our first properties targeted at kids. We are happy to have Parle-G and Hewlett Packard on board with us for the same.”

Parle Products Limited general manager, marketing Pravin Kulkarnii added, “Kids have always been the key target audience for Parle-G and all our communication has been skewed towards them. Hence, when Zapak came up with a property for kids, the Zapak Super Gamer, we wanted to associate ourselves with it as it provides us the most favorable platform to get closer to that age group.”

Hewlett Packard head marketing – consumer, personal systems group Shubhodip Pal said, “This is quite an innovative property with a specific TA in mind – Kids, a segment which is fast becoming increasingly tech-savvy and is an influencer in purchase decisions today, where parents do value their opinions before arriving at a decision – the pester power syndrome. We saw this as an opportunity for Hewlett Packard to target this audience, who want the best of everything, in this case, the hardware from India‘s No. 1 IT company, for their computing needs, which is becoming a basic necessity in today’s environment. Wish all the gamers the very best of luck.”