Zapak, SRK’s Knight Riders join hands for internet gaming


Mumbai: Reliance ADAG’s Zapak Digital Entertainment has tied up with Shah Rukh Khan’s IPL team Kolkota Knight Riders as their official internet gaming partner.

As a part of the partnership, Zapak will create a dedicated cricket zone on the Knight Riders website

This zone will host the world’s best cricket games for users. Ten cricket games will be custom built specially around Knight Riders and based on the response for these games Zapak will introduce more games in this zone.

Knight Riders owner Shah Rukh Khan said, "We were looking for someone who could capture the essence of cricket and at the same time promote Knight Riders as the best IPL club. with their custom-built games around Knight Riders will give the gamers an opportunity to feel and be a part of Knight Riders."

Zapak Digital Entertainment chief operating officer Rohit Sharma added, "We at Zapak have a record of more than 80,000 users playing cricket on our website everyday. Our tie-up with the Knight Riders will help connect cricket fans with their favorite team while letting them enjoy their favorite sport online from an array of cricket based games that we will provide to them."