MUMBAI: Zee Cinema will launch a new game show Cinema Khel Khel Mein on 18 April, 2011.

Cinema Khel Khel Mein will air between breaks of the film that will air in the afternoon. Hosted by TV actor Vineet Raina, the show will be telecast Monday to Thursday and will test viewers’ Hindi film quotient.

Every Friday, the winning families from the week’s previous episodes will battle it out to be the ‘Friday ke Sikandar’ and will walk away with cash prizes.
 
"Zee Cinema has always been dedicated towards catering to the avid movie buff who just can’t get enough of Hindi Cinema! Cinema Khel Khel Mein is something new that will provide a close connect to our viewers and at the same time test their knowledge in cinema in an entertaining manner. The call for entries are on air and we hope to provide our viewers with content that is as educational as it is fun for the entire family," says Zee Cinema business head Mohan Gopinath.