MUMBAI: Zapak has announced its association with McDonaldâ€™s â€˜Happy Mealâ€™ to reward its gamers with prizes apart from gaming content.
Zapak now brings games worth Rs 299 free for download with every McDonaldâ€™s Happy Meal. The foodies get a scratch card with a unique code. This code can be entered at mcdonalds.zapak.com and the gamer has a choice of downloading one of the three games on offer â€“ â€˜Bistro Starsâ€™, â€˜Rikki & Mikkiâ€™ and â€˜Magic Ball 3â€™, for free. The gamer can download the full version of these games and also get a chance to win many more tempting prizes.
Speaking on Zapakâ€™s association with McDonaldâ€™s, Zapak Digital Entertainment Limited chief operating officer Rohit Sharma said, “There is no better medium to reach out to the youth today, than via games. After our initial tie-up with five acclaimed brands for advergaming and in-game branding, we have further capitalized on the opportunity of brand association. Zapak and McDonaldâ€™s being the most popular brands among kids, the association provided the perfect platform to communicate with the similar target audience we share with them.â€