MUMBAI: Zee Entertainment Enterprises will hold the Zee Cine Awards at Marina Bay Sands in Singapore on 14 January, 2011.

The Zee Cine Awards is the grandest tribute paid to the world’s largest film industry and has attracted the stalwarts of Indian cinema over the years. Actors like Shah Rukh Khan, Akshay Kumar, Priyanka Chopra, Aishwarya Rai Bachchan and Abhishek Bachchan amongst others are likely to attend.

Marina Bay Sands president and CEO Thomas Arasi said, “The Indian market is extremely important to us. We believe that by hosting the Zee Cine Awards here at Singapore’s new iconic landmark, we are reaching out to the world. We believe that by hosting the Zee Cine Awards here at Singapore’s new iconic landmark, we have the unique opportunity to present Marina Bay Sands to over 500 million viewers all over the world. The Zee Cine Awards is regarded as the most widely recognized and respected in the awards processes in India and abroad. Zee Cine Awards will bring us their culture, creativity and last- but not least –a lot of fun.”

The awards ceremony will be held at the Sands Expo and Convention Center in the Grand Ballroom with a simulcast to the Event Plaza.

Zee Cinema business head Mohan Gopinath added, “It is fitting that Zee Cine Awards 2011, which celebrates the emergence of Indian cinema on a global platform is partnering with the Marina Bay Sands. Over 500 million viewers across India, USA, UK and Asia choose Zee Network to be the preferred choice of entertainment. This event showcases the crème de la crème of Indian cinema and provides a platform for the Indian film fraternity to interact with global fans and media.”