MUMBAI: As part of Laxmi Puja on Diwali, Zee Cinema has introduced Malamaal Diwali, a unique card quiz that is designed specifically for the festive season.

Zee Cinema business head Mohan Gopinath said, "While most of the organizations provide incentives to their employees in the form of cash/gifts during Diwali as a display of gratitude towards their efforts, commitment and dedication, we thought that our viewers also deserve a similar kind of gratification for patronising Zee Cinema. The card parties that have been passed through our generations has been our inspiration for Malamaal Diwali."

The game would entail answering questions based on the movie being telecast. Four cards will be displayed on the television screen, each one with the pictures of actors from the movie. Viewers would have to identify the star cast of the movie and choose the odd one out.

Viewers sending the maximum number of correct SMS would be declared winners in the subsequent week/the same day. Besides cash prize of Rs. 25,000 per day, a mega prize of Rs. 100,000 would be given for a maximum number of correct SMS for a correct messages are maximum for cumulative four days of the festival.

Zee Cinema will also telecast blockbusters like Mr. India, Hum Saath Saath Hain and Garam Masala during the festival.