MUMBAI: Zee Cinema has been roped in as a sponsor of the 8th Annual Indian Film Festival of Los Angeles.

“We are thrilled to align ourselves with the Indian Film Festival of Los Angeles,” says Zee TV country head America Subroto Bhattacharya.  “With our long-standing commitment to bring viewers the best entertainment that Bollywood has to offer, the film festival enables us to strengthen and expand our relationship with not only our existing South Asian customer base, but also the growing number of young South Asians around the country.”

Committed to celebrating, captivating and connecting the South Asian community to Indian culture and values, IFFLA will showcase 33 films from 5 countries, including 4 world premieres and 7 US premieres, on 20-25 April, 2010 at ArcLight Hollywood. Among the list of high-profile attendees, Dilip Mehta and Lisa Ray will be in attendance at the festival’s opening night.

Zee Cinema is available on the Dish Network across the United States.