MUMBAI: Hindi movie channel Zee Cinema is all set to take viewers on a romantic journey this monsoons as it premieres Tanu Weds Manu.

The feel-good rom-com stars R Madhavan and Kangana Ranaut in the lead and will be aired on 25 June at 8 pm.

Starting 22 June, the marketing campaign around the movie will roll out in Mumbai, Delhi, Pune, Ahmedabad and Indore with bus panels and hoardings across the cities. In an innovative move, couples in traditional wedding attire will ride scooters with sidecars across prime locations in these cities to promote the premiere of the film. And, it will be the woman who is on the driver’s seat while her partner takes his place in the sidecar of the scooter.