Starting 8 October at 9 pm, the channel will kickstart a grand celebration of Bachchan with the premiere of his latest release Bbuddah Hoga Tera Baap. From 8 to 11 October, Zee Cinema will pay a tribute to Bachchan and will trace the roles and films that have made him a living legend.
The 360 degree marketing campaign that will be rolled out starting 8 October encompasses all mediums pan India – print, on air, radio and outdoors. With an on-air countdown to Bachchan’s birthday that starts with the premiere of Bbuddah Hoga Tera Baap and the traditional on-air promos, Bachchan’s birthday on 11 October will be celebrated in a grand way by the channel.
Bachchan turns 69 on 11 October and completes 42 years in films on 7 November. On 11 October, the channel will air unknown trivia that reveal interesting facets of the Superstar as they run all through the day on all electronic platforms. The channel will also run a contest that will give some lucky winners the chance to meet Amitabh Bachchan.
Some of the movies that will be aired are Andha Kanoon, Ganga Jamuna Saraswati and Jaadugar amongst others.