MUMBAI: Zee News and Zee Business will be the promotional partners for the 37th International Film Festival of India (IFFI), which will begin in Goa from tomorrow (23 November).

As the official promotional partner, Zee News and Zee Business will be bringing some of the rare visual treats of the film festival exclusively for its viewers.

With the festival just a day ahead, Zee News is gearing up for the “Grand opening Ceremony,” which will be showcasing the diversity and a mammoth platform that Indian cinema has created. The channel will be covering the event extensively that will include interviews, special bytes and exclusive visuals of the festival. From children competition to events, from national, international and regional concerts to movie screening, all the happenings will fill colours to the imagination of the viewers of the channel.

Zee News will exclusively bring special encounters with the stars. Bipasha Basu, Vikram Phadnis, Shankar Mahadevan, Boney M to name a few, will be part of the promotional interviews on the channel. The channel will be covering the glitterati of the festival with regular capsules for its viewers.

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