MUMBAI: Anurradha Prasad’s BAG Films & Media has appointed Zee Entertainment Enterprises executive vice president, corporate brand development Ashish Kaul as Group COO.

Kaul is currently serving his notice period at Zee.

He joined the company in 1999 as manager, corporate communications.

Prior to Essel Group, Kaul was with the Hinduja Group. In a career spanning about 14 years Kaul has been exposed to public relations, corporate brand development, marketing communications and advertising activities in telecom, satellite infrastructure, media, chemicals and petrochemicals and IT sectors.