MUMBAI: INX Media and INX News, headed by Indrani Mukerjea, has appointed ZenithOptimedia for all media planning and buying activities for their Hindi general entertainment channel – 9X, English news channel- News X and Hindi music channel – 9XM.

INX group director, brand and communications Anthony Pettifer said, “This completes the line-up of creative and media agencies. ZenithOptimedia has a strong team working with us across the three channels and we recognize their high level of commitment to our plans.”

ZenithOptimedia CEO Ambika Srivastava added, “We are extremely delighted and are looking forward to partnering with such an ambitious and visionary Client. In this dynamic and evolving broadcast and media market, we are convinced that INX has a unique and distinct role to play in shaping the future of the Indian media industry.”

ZenithOptimedia will leverage their scale and tools to execute media strategies for 9X, News X and 9XM.

INX Media is the owner of the 9X general entertainment Hindi channel and the 9XM youth music channel. Its sister company INX News is the owner of NewsX, an English news channel.