Zoom veers towards Bollywood, revamps website


MUMBAI: Lifestyle and entertainment channel, Zoom has re-launched its website www.ZoomTV.in to cater to the global demand for Indian entertainment, glamour and lifestyle content. The channel will make its show offerings available through the website and content packages through mobile platforms.

Zoom has been running its official channel on Youtube.com/ZoomDekho and has already gained over three million views in a short span along with an active subscriber base.

Apart from the latest information on the world of Bollywood, glamour, lifestyle and entertainment, the website comprises a video library, celebrity interviews, industry news, movie reviews and more. The design of the website is keeping in sync with the visual appeal of the channel. The interactive portal will allow its users to connect with each other via the Zoom Club and benefit from a host of value added services.

Zoom, already available on mobile via IdeaTV, has been performing well with its short form content on the medium. The channel is currently preparing to roll out its mobile content services and further scale its web offerings to widen its reach.