Virgin collaborates with Boing Boing TV


MUMBAI: Virgin America airlines has entered into an exclusive partnership with Boing Boing TV to deliver in-flight daily video reports offering the same content as on which caters to pop culture junkies across the globe.

The show will be free and on-demand for every guest on Virgin America through the airline’s Red(tm) Inflight Entertainment system on all flights beginning in November.

Virgin America’s Director of Inflight Entertainment and Partnerships, Charles Ogilvie commented, “By offering Boing Boing TV’s unique brand of content to Virgin America flyers, even before we begin offering broadband on our flights in 2008, we are unveiling a completely new inflight entertainment experience. This exclusive partnership with Boing Boing TV will deliver high-quality video entertainment with a twist, just like what you would expect from Virgin America.”

Boing Boing’s co-editors and cyber-celebrities Xeni Jardin and Mark Frauenfelder will host the three-to-five minute video reports which will feature diverse and authentic stories that are an extension of the popular blog.

Boing Boing, co-founder and co-host of Boing Boing TV, Xeni Jardin added, “Boing Boing is known for its cheeky exploration of the world through Internet culture, DIY technology and geeky curiosities. We are delighted to be working with Virgin America to introduce Boing Boing TV to its trend-setting air travelers. Through Boing Boing TV, Boing Boing is bringing its own unique approach to entertainment, just as Virgin America is changing air travel in the U.S.”

The show was created in partnership with DECA, the newly announced digital entertainment studio that creates, finances, markets and distributes digital entertainment properties.

DECA, CEO and Co-founder, Michael Wayne said, “Boing Boing TV is a great example of how DECA is rolling out new entertainment properties across multiple platforms. This partnership with Virgin America shows how new distribution channels can be used in innovative ways to deliver digital content.”