DUBAI: Fashion brand from UAE ‘Splash’ as announced Bollywood superstar Salman Khan as its brand ambassador.

Salman will be seen promoting the entire line-up of the brand’s clothing over a year-long deal, across various platforms of Splash. His ads announce that “Salman Khan is in love” in line with the brand celebrating 20 years in love with fashion.

Said Salman Khan, “Splash is an amazing high street retailer with a very vast reach in the Region. I am happy to be associated with Splash and we together look forward to a great journey.”

CEO Splash, Raza Beig is very happy with is tie-up. He says, “We are very excited to have star and style icon Salman Khan as the face of Splash in the Region. Our relationship with Salman dates back to when we launched Being Human as part of our brand portfolio which now gets stronger. Salman is a brand and his appeal spans through generations, classes and nationalities particularly with the Arabs in the Region where every personality of his is loved and revered by his fans.

“Our association with Salman stems from his persona of style which is often spoken about and he is famous for creating fashion trends that are copied by millions. It is this side of his personality that is edgy, sophisticated and on-trend that we aim to capitalize on in his first brand endorsement with a Middle East high street retailer, allowing Splash customers to create their own memorable fashion moments, all at affordable prices.”

The AW’13 campaign featuring Salman Khan will be shot in London, and will be launched in the last week of August. It will be the first glimpse of Salman in Splash, wearing the best of the season’s fashion in his own inimitable style.

Splash will also shoot 30-second fashion films that will feature Salman in various looks and moods – with the first campaigns titled ‘Love Splash’ showcasing the autumn winter collection.